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Lylee Blu

Lylee Blu

Iona Serraf is impassioned and likes to express her creativity. It is therefore after having acquired more experiences in the world of sewing that she decided to launch her own brand, Lylee Blu.

Who are you?

After having studied at the Paris Couture Fashion School, I made several interships in houses fashion designs. I also tried myself in the show business by making costumes for a few artists. I then designed custom made evening and wedding dresses. After acquiring a good professional experience, I started to envision to launch my own brand. In the meantime, I worked as a photo stylist for the OKAY application. And eventually, I decided to launch Lylee Blu, which is the best adventure of my life today.

 

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Why did you choose to go into fashion ?

I have always been very found of art and my interest for fashion developed little by little. I like the idea of being free and being able to expres my creativity as it comes to me. To make emotions go through the products I make is my first goal.

Could you describe to us your creative universe ?

Lylee Blu universe is a mix between the seventies and current trends. I revisit the smart bohemian style with a hippy touch. I want to reinvent a fresh and harmonious style with a glimpse at this seventies period, and add my personal touch to it of course.

What are your sources of inspiration ?

Events like the Woodstock festival, in 1969, are a source of inspiration for me. I follow all trends through fashion shows or street styles and magazines. I like to mix the style of yesterday and today. Music is also a growing source of inspiration.

How do you manufacture your pieces ?

I spend most of my time drawing sketches and assembling fabrics. Each collection is peculiar and I put a lot of time to design each one of them. For me each step is precious and has its importance. I am also very attached to my pattern-maker, who is an exceptional woman with an excellent know-how.

Could you tell us a couple words about your collaboration with MonDéfilé ?

It is a collaboration for which I am very grateful ! Moreover, the selected theme for the voting session fits exactly in my universe with its romantic bohemian side, and its soft colors.

If you were to be a piece of clothing or an accessory, what would you be ?

If I were a garment, I would definitely be a black velvet leather jacket with fringes.

If I were an accessory, I would be a scarf worn on the head like a headband.

"Lylee Blu is the most beautiful adventure of my life today !"

Golden Palm Award

Finalist

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