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Viveka Bergstrom

Viveka Bergstrom

Viveka Bergstrom is a jewellery fashion designer, passionate since her young age, she is now launching her own jewellery brand.

Who are you?

I have Swedish origins. I graduated as a fashion designer in Stockholm then came to France to fulfill my passion for fashion. I started in ready-to-wear in Stockholm and then reoriented to jewellery by working on fashion catwalks such as for Paco Rabanne. Today it is with my brand that I continue my adventure.

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Why did you choose to go into fashion ?

It is a little girl's dream come true.

At the age of 8, I wanted to "draw fashion", and jewellery is part of this pleasant universe. 

Could you describe to us your creative universe ?

My word is modern, feminine, timeless, chic and trendy !

What are your sources of inspiration ?

I am inspired by history to project myself in an imagined future. I am also inspired by my aunt who used to be a fashion journalist in the 50's. I also customize my ideas with glimpses of architecture, graphic arts, electronic elements, water and light too. 

I am looking for the eternal values ​​in the idea of ​​chic.

I improve my creations by removing the superfluous and retaining only the strong expression, efficient and pleasant.



How do you manufacture your pieces ?

My group of Parisian artisans are very experienced. They work in the very high professional traditions of jewellery.

My welder has been the same for 18 years and he can understand my sketches as if we were the same person.

Could you tell us a couple words about your collaboration with MonDéfilé ?

It is a ultra modern way, which will allow to find future customers.

If you were to be a piece of clothing or an accessory, what would you be ?

I would be a swimsuit !

"Modern, feminine, timeless, chic and trendy !"

Golden Palm Award

Finalist

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