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Laëma Laëma Laëma

Laëma

Laëma is an amalgamation of the two names of the brand's designers, Laëtitia and Mathilde. Both are passionate about beautiful materials and textile techniques.

Who are you?

We are two young fashion designers, Laëtitia and Mathilde. Laëtitia is a passionate designer, and Mathilde a specialist in knitwear. The idea of associating knitwear to leather in order to create sophisticated and trendy accessories from women emerged soon after we first met.

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Why did you choose to go into fashion ?

I fell into fashion a little by chance. I first went to a law school and really liked it. I think I could have become a lawyer ! But I also always loved to draw and was very attracted to fashion and textile. One day, I therefore decided to give up everything and give my passion a chance. When I met with Mathilde at Art School, we became friends very rapidly. Eventhough our universe were very different, they were also very complementary and led us to work together on many art projects.

 

Could you describe to us your creative universe?

Laëma develops a chic and vintage image. In all our accessories, we like to put the emphasis on the work on fabrics, colors and prints. We like to create accessories that can be worn every day, with a touch of originality that makes them different from others.

What are your sources of inspiration?

We met during our fashion design classes at ESAA Duperré but the first project we worked on together was on photography. Still today, we get inspired a lot by arts, films, travels, accessories that we find in France or abroad. We have lots of tastes in common and it is frequent that we both look at each other and say "this is a good starting point for our next collection".

Could you tell us a few words about your collaboration with MonDéfilé ?

We met Sarah at a professional fair, Première Classe, and were right away convinced by her enthousiasm and MonDéfilé team's will to put forward some young fashion designers' work. This was the starting point of our collaboration with MonDéfilé, which will hope will be a great success !


If you were to be a piece of clothing or an accessory, what would you be?
If we were to be a garment... we would certainly be the knitted vintage jacket Missoni that Mathilde created, which is very comfortable and chic. A garment that you never want to take off.
If it was an accessory... I guess our clutch Diva ? It is the perfect clutch, isn't it ? ;)

"Associating knitting, leather and traditional know-how"

Golden Palm Award

Finalist

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