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Madoki Madoki Madoki


Christelle Madoki, Congolese designer, arrived in Paris to work in the fashion industry.

Who are you?

My name is Christelle. I was born in Congo but I am from Lille by adoption. I came to Paris to work for the fashion group INDITEX (Zara, Bershka). I worked there during 10 years, first as a saleswoman, then as a manager to end up as an executive officer.

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Why did you choose to go into fashion?
This experience made me want to create my own business, so I started Madoki in 2012. Passionate about fashion, creation and drawing, I sketch my own vision of the woman stylish and chic in wax. In some way, Madoki is also the story of my life: “a mix between two continents”.

Could you describe to us your creative universe?
Madoki’s main trait is the use of wax (an African fabric) in a street and chic way without the traditional aspect. I think any women can see herself in Madoki: black, white, Asian, Maghrebian, etc. The brand’s slogan illustrates this idea: “Madoki is you, me, us.”

What are your sources of inspiration?
My universe is mostly inspired by rock and neo grunge. I also get my inspiration from personalities like the model from the 60’s Twiggi Lawson or the singer Solange Knowles (Beyoncé’s sister).

Could you tell us a couple words about your collaboration with MonDéfilé?
I think my collaboration with MonDéfilé is the evidence that textile is in development. To be original, you don’t need to go to the same usual shops where every woman buys a different “must have”. It is the proof that it is possible to find beautiful pieces at attractive prices. For now it is online, but one day it will also be possible in shops!

If you were to be a piece of clothing or an accessory, what would you be?
A jumpsuit!

"Madoki’s main trait is the use of wax in a street and chic way"

Exclusive collection for Mondéfilé.com

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