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Amour & Eau Fraîche Amour & Eau Fraîche Amour & Eau Fraîche

Amour & Eau Fraîche

Camille is originally a graphic designer and artistic director. After graphic design studies and a year of Art and Design school in China, she decided to move to Paris to start Amour & Eau Fraîche.

Who are you?

My name is Camille, and I am a freelance graphic designer and artistic Director in the music and fashion industries. After my studies in graphic design, I spent a year in China in a Art and Design school. When I came back to France, I decided to move to Paris to develop my graphic universe and my creations. This is how first worked on graphics on silk, and started Amour & Eau Fraiche,

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Why did you choose to go into fashion?
I really wanted to develop my graphic universe, and I had always wanted to create accessories, so the silk scarf was immediately obvious; I wanted my only constraint to be the square format and the silky texture. Fashion obviously means a lot to me, and it is a real pleasure to be able to evolve in this environment. But my first love will always be graphic design, and this is how I managed to combine my two passions.

Could you describe to us your creative universe?
My creations’ universe is very dreamlike. It is all about creating delicate and colorful paintings, with vivacious, simple or complex shapes. I also think that dreams, ambition and passion are very important.

What are your sources of inspiration?
My inspiration comes from natural elements in general. I’m also captivated by optics art; geometric shapes and patterns inspire me. These are things that I like to work, with a hint of blur and dream.

Could you tell us a couple words about your collaboration with MonDéfilé?
I first met the MonDéfilé team in Paris in February 2013, during the fashion event Take Me Out. I had just installed my corner (that was basically made of scarves, business cards… and cactus), when they came to me and happily told me about MonDéfilé. It was a very pleasant and truly enriching meeting!

If you were to be a piece of clothing or an accessory, what would you be?
I would obviously be a scarf, because it inspires freedom, lightness and sweetness. It also brings originality to any outfit, even the soberest ones. I also love shoes and rings. In my opinion, shoes set the place for the whole outfit, convey your day mood. As for rings, they highlight the hands, which is a part of the body that I particularly like.

"I think that dreams, ambition and passion are very important."

Golden Palm Award

Finalist

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