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Argument Argument Argument


Anne Sophie is a 26 years old Parisian designer who is passionate about design. After a master in Art Design, she decided to combine her passion and her studies, and started her own brand Argument.

Who are you?

My name is Anne-Sophie CHHIM, I am 26 and I live in Paris, France. I am the founder and designer of the brand ARGUMENT.

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Why did you choose to go into fashion?
I went into design, not into fashion! I took this decision when I got a Master in Art Design, because I wanted to combine my passion and the studies I did. Of course, it led to a job in the fashion industry, but it is quite fun to do!

Could you describe to us your creative universe?
My universe gives most particular place to colors, shapes and materials. I like things with character and a strong personality. I also like to mix key tendencies from the past and modern ones.

What are your sources of inspiration?
I am very sensitive to design movements like the Memphis movement or the Bauhaus. I also admire the Art-Deco style, “Art Nouveau” and Abstraction.

Could you tell us a couple words about your collaboration with MonDéfilé?
I like the idea of panoply. It stimulates your imagination and creativity. In the best case, panoply makes you take fashion risks, and it’s a good thing!

If you were to be a piece of clothing or an accessory, what would you be?
I would be a colorful plastron; an ARGUMENT that will never go out of fashion!

"My universe gives most particular place to colors, shapes and materials"

Golden Palm Award


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