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Alice Eddell Alice Eddell Alice Eddell

Alice Eddell

Alice has been living in a creative environment since she was born, and spent her childhood filling sketchbooks with dresses and shoes. When she finished her studies, creating her own brand occurred to her as evidence.

Who are you?

I’m Alice, I’m 22 and I come from southwest of France. I studied fashion design and model in clothes and accessories, and creating/making shoes.

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Why did you choose to go into fashion?
I was raised in a creative environment, so I have always been attracted to it. I never wondered what I wanted to do with my life; fashion occurred to me like evidence. As far as I can remember, I have always been filling sketchbooks with dresses and shoes.

Could you describe to us your creative universe?
Even though many things inspire me, I’m a real aesthete. I like dark universes, and challenging designs.

What are your sources of inspiration?
I collect everything, so all the things that surround me inspire me. I spend a lot of time on flea markets, at Emmaus, and in thrift stores! For my first collection with MonDéfilé, all the traveling I did lately, and especially my attachment to Africa inspired me. But the inspiration also comes from people’s thought I can hear every day like “My purse is always so heavy and I can’t stick anything in it!”

Could you tell us a couple words about your collaboration with MonDéfilé?
I met the MonDéfilé team at Take Me Out, a fashion event in Paris. That was my first Parisian event ever! Being a part of this adventure is a great opportunity, and I hope it will bring me faithful clients!

If you were to be a piece of clothing or an accessory, what would you be?
If I was a an item of clothing, I would be my favourite dress: it is a beautiful Guy Paulin dress that I got from my mother, and that must be 25 years old!

"I like dark universes and challenging designs"

Golden Palm Award

Finalist

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