What’s in a collection plan?
The collection plan will be given to all those directly related to the collection development. It has to be clear, and contain as much information as it possibly can concerning the styles: sketches, product categories, names, references, technical sketches, colours, materials, supplies, and any technical information.
What is it for?
The collection plan shows the collection as a whole. It contains all the information needed to create a collection.
The steps to creating a collection plan
To create a collection plan, you need to ask yourself several questions:
- Who is my targeted customer? What is the standard profile of my customer?
- What kind of products do I want in my collection?
- What materials and colours will I use? Which suppliers am I going to work with?
- How many styles should be in my collection? How many pieces of each style am I going to produce?
- Who are my competitors (their prices, their products, their distribution network, their ways of communication)?
- What will be my distribution network?
Once you have identified and cleared out all of these points, you can create a clear and precise collection plan containing all of the previous points (sketches, product categories, names, references, technical sketches, colours, materials, supplies, and any technical information, etc.)
Our tips to create a good collection plan
To create a complete collection plan, you need to create a balanced collection. The most important is to create a collection that sticks to your budget. Product development and sample making usually take approximately 35% of the global budget, leaving around 65% for the production. For example, if your global budget is 10 000€, for a production of 50 pieces per style, you should include 5 to 7 styles in your collection plan.
Once you have chosen the number of styles included in your collection plan, there are a few last things you need to think about:
- Diversify the product categories (make sure that your collection is well-balanced and includes tops, bottoms as well as big pieces),
- Offer pieces at an affordable price as well as more expensive ones,
- Include in your collection plan some more commercial products (products at low prices that will attract customers) and image products that will be shown to the press (products representing the collection’s spirit).