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In the fashion world, there are four ranges levels. Those ranges are mainly determined by the price and quality of a product: low-end market, mid-range market, high-end market and luxury. Let’s compare them. Mid-range market and low-end market “Low … Continue reading
The first step to create a collection is obviously to draw the sketches of each style. That step is way more complicated than you would think, because it is not just drawing on a piece of paper some idea you … Continue reading
Once your collection has been produced, you need to make sure the products have been made meeting the quality standards you have set. Quality control is an important step to make sure that pieces are faithful to your requirements. After … Continue reading
There are many rumours concerning the country you should produce your collection in: “Made in France is too expensive”, “Made in China is bad quality”, “production in Bangladesh is sloppy”, etc. MonDéfilé helps you sort out the truth from the … Continue reading
In the process of creating a collection, you need to respect specific deadlines. If you want your collection to be in stores at the right season, you need to have a global vision on the whole creation process, and you … Continue reading
Fashion events are essential in the development of a brand and the release of a new collection. Brands take this opportunity to show their collections to potential clients, distributors or any other fashion professional. Professional fairs In the same logic … Continue reading
The structure of a collection is very important. The number of styles included in a collection and the number of pieces produced have to be seriously thought through. So how many styles should your collection include? And how many pieces … Continue reading
Once your collection has been created and produced, one of the most important steps is to market it. Selling your collection will help your brand expand its reputation, get money to start a new collection and help your brand stay … Continue reading
The models of a collection have to be harmonious with one another, match each other, in order trop create a logical and uniform collection. Each model is usually the product of an original, trendy (not to say groundbreaking) source of … Continue reading
Every year, the fashion calendar is rythmed with two types of events: brands presenting their new collections to potential buyers, and B2B events to make fashion professionals meet with one another. Here are the different events in France where it … Continue reading
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